Food waste inspiration

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waste-4Did you see the wonderful ad campaign for Inglorious Fruits and Vegetables, by Intermarche? This was part of an effort to reduce food waste on a massive level.

Here we have another step in that movement to make the ugly carrot, the trimmed-off edges of pasta and the doggy bag more appreciated, and consumed.

wastED is a community of chefs, farmers, fishermen, distributors, processors, designers and retailers, working together to reconceive “waste” that occurs at every link in the food chain.

Our goal is to celebrate what chefs do every day on their menus (and peasant cooking has done for thousands of years): creating something delicious out of the ignored or un-coveted and inspiring new applications in our food system.

How could you not want to try some of these at home???

waste-2

>> http://www.wastedlondon.com/scrapbook

 

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